Market research firm NPDDisplaySearch in view of the domestic LCD TV sales during the Spring Festival special observation, comprehensive China channel sales situation and main brand 2 survey, energy efficiency subsidised, small and medium-sized cities and rural demand driven, during the Spring Festival (1/28-2/24) LCD TV sales have been growing steadily, estimated total sales of 4 million units, compared with 2012 sales growth of 16% during the Chinese New Year.
NPDDisplaySearch further points out that, unlike in previous years, this year of Chinese Spring Festival, price promotions are not obvious. Large size, high ratio of large size flat-panel TV sales is good, especially the 39 ", 42 ", 46 ", 50 ", 60 inches and 65 inches large flat-screen television. 3 d, smart TV has become more than 32 inch LCD TV standard, so brand promotions is not obvious.
As for ultra-high resolution 4 k2k LCD TV (including main dimensions 84 inches and 65 inches, 50 inches) during the Spring Festival this year was still in the stage of preheating, the actual sales is still low. Expected in May Day promotion season followed, the industry will launch a wave of ultra-high resolution 4 k2k TV end-users, including 55 inch, 58 inches, size 39 inches and more models will be added to the 4 k2k squad.
Individual brand city station, according to the survey, during the Spring Festival this year, China's domestic brands with layout in three, four market channels advantage, market share continue to grow. Estimates that China's domestic brands more than 80% market share in the retail market, to increase more than 10% from a year earlier. Japanese brands market share showed a decline during the Spring Festival, south Korean brand grow.
In addition, Chinese brands in LCD TV sales in general during the Spring Festival this year increased by more than 20%, some brands of annual sales growth rate is even higher than 30%.
Due to good sales during the Spring Festival, NPDDisplaySearch stressed that major brands (LCD TV) of inventory from day 9 weeks, digestion after about 5 to 6 weeks of inventory levels. But still higher than normal water level 1 to 2 weeks, still need to vendor to do short-term correction, expect the next may stock up will not put pressure.
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